Search Engine Optimisation

SEO or search engine optimisation is used to refer to the method of increasing a website’s positioning in the search engines, particualy Google. This is important because the higher you are the more visitors you will get to your website which in turns increases sales, which increases your profits! SEO should not be looked at as a cost but as an investment and like any good investment you should expect not only to get your money back but to get a very good return! Seach Engine Optimisation requires time, effort and a knowledge and understanding of link building techniques. It is important to understand how a website works, what makes a good website site structure and what elements should be in a website, unfortunatly many website designers are unaware of what a website needs to be.

Due to the amount of work and skill involved in increasing search engine rankings, many businesses prefer to work with an SEO company rather than trying to do the work themselves, after all they do have a business to run and their time is better spent elsewhere. It makes life a lot simpler to have an SEO getting the results for you rather than spending time not getting results and going to all the trouble of doing everything by yourself when you have a business to run.

Search Engine Optimisation is all about increaing your position until you are at a point that it is natural for people to naturally create links to you, this can be a slow process to gradually build up to the level of quality links as your competitors. This means that while SEO campaigns might not produce up super fast returns however in the long run, the websites will bring in lots of new customers and people will naturally link to you keeping your website above your competitions.

What is On Page / Site SEO

On page optimisation is that part of SEO that involves changes to your actual website. It is important that you have good onsite optimisation so that Google knows your website is on topic, has been created professionaly and will help their users. There are 3 main parts to on page SEO

• Meta Tags
• Headers and Content
• Correct source code 

But our on-site SEO doesn't stop there it is important that your website converts and we spend time analysing your site and informing you of any tips that could help transform visitors to customers.

What is Offsite SEO

Off Page Optimisation·is the part of SEO that we complete away from your website no changes are required to your website for this part of SEO. In short this part of search engine optimisation is all about creating links to your website. Offpage SEO is the biggest part of SEO and is the biggest factor to increase your search engine rankings. The main idea of off page SEO is to get higher search engine rankings from backlinks from other sites, with the aim to get the majority of these links from sites with a good page ranking. The higher amount and quality of backlinks you have coming to the site, the more votes your website has as a relevant website for the chosen keywords. Thing of each link to your website as a vote, if a thousand people say one site is good, and only a thousand say another site is good then Google will rank the one with the most votes first, however if those 100 votes come from people with a lot of authority in Googles eyes they will listen to what they say and rank that site higher so it is not all about quantity, quality comes into play also. You can get links from places such as Guest Bloging, social networks, article site, social bookmarking to name a few.